Samoa is an island nation in the South Pacific Ocean. It is part of the region of the Pacific known as Polynesia. Its population is around 185,000 but many more Samoans live outside the country, particularly in New Zealand, Australia and California.
Samoa is about one-half of the way between Hawaii and New Zealand. The islands have narrow coastal plains with volcanic, rocky, rugged mountains in the interior. The two main islands are Upolu and Savaii. The capital, Apia, and the international airport are on Upolu.
The main islands are the result of countless volcanic eruptions, leaving easily visible volcanic cones all over both islands. None of the volcanoes is currently active, but small earthquakes often rock the island, reminding people of the volcanoes' presence. In September 2009 the south coast of Upolu Island was hit by a devastating tsunami, with much loss of life.
The last volcanic eruption was in 1911, on Savaii. The eerie, lifeless lava fields that remain from this event can be visited easily, since the only sealed road on Savai'i goes right through the middle.
Both islands are almost entirely covered by lush vegetation, although almost none of it is the original rainforest that covered the island before humans arrived. Most of the land area is given over to farms or semi-cultivated forest, providing food and cash crops for the locals. Since Samoa has been inhabited for over three thousand years, the cultivated lands around villages can often seem like deepest, darkest jungle.
The climate is tropical with a rainy (and tropical cyclone) season from October to March and a dry season from May to October. The country has an average annual temperature of 26.5°C. This makes it a suitable winter vacation destination for those from southern hemisphere countries.
Samoans originally arrived from Southeast Asia around 1500-1000 BC. The oldest known site of human occupation dates back to that time and is at Mulifanua on Upolu island.
In 1830 missionaries from the London Missionary Society, notably John Williams, arrived and Samoa rapidly embraced Christianity. More recently, Mormons (Church of Jesus Christ of the Latter Day Saints) have constructed several sizeable churches.
By the end of the 19th Century Samoans had developed a reputation for being warlike, as fights had taken place between them and the British, Germans and Americans, who wanted to use Samoa as a refueling station for coal-fired shipping and whaling and for commodities. On the island of 'Upolu German firms monopolized copra and cocoa bean production, while the United States formed alliances with local chieftains, mainly on the islands to the east, which were later annexed to the USA as American Samoa and have not been granted Independence. Britain also sent troops to protect business interests. Germany, America and Britain supplied arms and training to warring Samoans, stoking tribal battles. All three sent warships into Apia harbour when, fortunately for Samoa, a large storm in 1889 damaged or destroyed the warships, ending the conflict.
An important arrival was Robert Louis Stevenson, the Scottish author, who travelled to the South Pacific for his health and settled in Samoa in the early 1890s. His house at Vailima in Upolu and his grave on the hill above it can be visited. Stevenson was known as "Tusitala" (teller of tales) and this name lives on in one of Apia's hotels.
In the early 1900s an Independence movement began on the island of Savai'i. Known as the Mau a Pule this had widespread support throughout the country by the late 1920s. Supporters wore a Mau uniform of a navy blue lavalava with a white stripe, which was later banned by the colonial administration. On 28 December 1929 the New Zealand military fired on a peaceful Mau procession, killing 11 Samoans. New Zealand had occupied the German protectorate of Western Samoa at the outbreak of World War I in 1914. It continued to administer the islands until 1962, when they became the first Polynesian nation in the 20th century to reestablish independence. The country dropped the "Western" (which distinguished it from American Samoa) from its name in 1997. It celebrates Independence Day on 1 June.
Samoa is a Republic governed by an elected council, or fono. Local government is by village. Each extended family has a chief, or Matai, and decisions are taken by the village fono, consisting of all of the matei.
The legal system is based on a combination of English common law and local customs.
The economy of Samoa is dependent on family remittances from overseas, development aid, and exports, in that order. Agriculture employs two-thirds of the labor force, and furnishes 90% of exports, featuring nonu fruit, coconut cream, coconut oil, and copra. The manufacturing sector mainly processes agricultural products. Attempts to develop agriculture have been affected by cyclones and by a major blight disease to the country's staple root crop, taro, which is only now being overcome.
The decline of fish stocks in the area is a continuing problem, due to both local overfishing and severe overfishing by Japanese factory trawlers. Tourism is an expanding sector, accounting for 16% of GDP; about 85,000 tourists visited the islands in 2000. The 19th season of Survivor was filmed on the island of Upolu in mid 2009. The 20th season will also be filmed in Samoa.
The Samoan Government has called for deregulation of the financial sector, encouragement of investment, and continued fiscal discipline. Observers point to the flexibility of the labor market as a basic strength for future economic advances. Foreign reserves are in a relatively healthy state, foreign debt is stable, and inflation is low.
Visas are not required for stays of up to 60 days. You will need to present a passport valid for six months or more and a return or onward ticket.
If flights permit, try to arrive in daylight. From above, the lagoon is a stunning aquamarine colour. The ride between the airport and Apia is also very attractive.
Note that shops and restaurants close early and most hotels do not offer 24-hour room service. So if you arrive late at night still hungry after airline food it might be a good idea to pick up something at the airport.
A twice-monthly service by the MV Tokelau connects Apia Harbour with Tokelau.
Depending on the season, people sail their yachts to Samoa and dock at Apia. There are good facilities close to the main port, with 60 berths offering electricity, fresh water and 24-hour security. Visiting boats must arrive in Apia and should contact the Samoa Port Authority at least two days before ETA to arrange necessary clearances on arrival. Permission is required to sail elsewhere in Samoa.
Ports and harbors include Apia, Asau, Mulifanua, Salelologa. Container ships and cruise liners dock in Apia Harbour or Salelologa, but many smaller fishing boats and village boats use the smaller docks.
You can sail to or from Samoa by Tallship. The STV Soren Larsen, from New Zealand, sails through there each winter. See
Traffic in Samoa drives on the left. Samoa changed from driving on the right-hand side of the road in 2009. Since then there has been an avalanche of cheap, reconditioned cars from Japan and traffic jams, previously unknown, are now common in the capital, Apia. Even on the roads outside the capital traffic tends to move slowly, due to the cautious and inexperienced drivers and to the numerous speed bumps.
Generally your best bet. They are cheap and plentiful. The Samoa Tourism Authority , to be found in front of the Government office complex on Beach Road, Apia, has a price list for Apia. Do agree on a price ahead of time; if they think you look rich they may try to overcharge you. You can get one for a whole day for about the same price as a rental car.
As international driving licences are not accepted you need to obtain a temporary local licence. These are easy to get from the police station in Apia or direct from a number of car rental firms. Details on car rental firms are provided on the pages on Upolu and Savaii.
Buses are cheap and a ride on one will be a memorable experience. Buses on Upolu fan out from two locations in Apia, close to the main market and behind the flea market. On Savaii, all routes begin near the ferry wharf at Salelologa.
Possible and quite enjoyable but 'Upolu has a few fairly steep and hilly sections and the cross island roads are about 7kms steep uphill to their crests. Savai'i has only 2 or 3 small steep sections (around the western end).
This is just a summary of what to see. Consult Apia, Savaii and Upolu for more detailed information.
The country's language is Samoan (a Polynesian language). English is widely understood and spoken.
Below is just an indication of things to do in Samoa. For more detailed information, see Upolu, Savaii and Apia.
Local laws make it illegal to carry out business in a foreign currency. Changing money is relatively easy.
Business hours are from 09.00 to 17.00 on Mondays to Fridays and on Saturday mornings. Some supermarkets are beginning to open on Sundays as well. If you are feeling hungry at night, then bakers' shops open late to sell fresh-baked bread.
Samoa is relatively inexpensive for western visitors. Haggling is not customary.
Eating is an extremely important part of Samoan life, as the size of many Samoans may suggest. They often take food with them when they travel. Samoan food is not highly spiced or seasoned. It uses ingredients that are relatively unfamiliar to most Westerners, such as breadfuit, taro (or talo), taro leaves, cooked green bananas and raw fish.
Most restaurants are casual and not too expensive. Places to eat are listed in the pages for Upolu, Apia and Savaii. Outside of Apia, most of the best places are associated with hotels or resorts.
No significant gathering in Samoa, whether official or for pleasure, is complete without the 'Ava (or kava) ceremony at the beginning. Kava's biological name is Piper methysticum, which means intoxicating pepper. The roots of the plant are used to produce a mildly narcotic drink that is passed around meetings following strict rules. However, you do not need to participate in a Samoan cultural event to try it. On some days it can be purchased at Apia's central market (marketi fou).
Samoa brews the amazing Vailima beer. Even Germans say it's good beer, probably because the brewery was founded by a German. For many years its label proudly proclaimed: "Brewed and bottled under German management". It's cheap and you can buy it everywhere.
Non-alchoholic beverages and bottled water are available in all roadside stores. Coke, Fanta and Sprite are available in 750 ml glass bottles for about 4 WST. You will need a bottle opener for these if you want to take them with you to drink later; otherwise stores will have a bottle opener available. Bottled water is available in a range of sizes.
Alcohol is plentiful in the bars. There's not that much in most stores and it tends to be expensive. Le Well near the market in Apia (ask any taxi driver) has a good range at the best prices. For heavy drinkers, the cheapest liquor is generally vodka in large (1.75 L) plastic bottles. This may be bought from supermarkets and bottleshops and is also available in smaller 750 ml bottles for about 25 WST. Imported wines are generally very expensive, although not as expensive as in the restaurants.
The government shut down most of the popular and legendary bars and night spots in Apia in 2006, citing underage drinking, drugs, noise, and crime. They were reopened several weeks later. At the end of 2010 bars and nightclubs were supposed to close at 22.00 although some seemed to be able to evade this. There are lots of smaller bars and night spots to check out. Also every hotel has a bar as do most of the restaurants.
There is a good range of resorts, hotels and guest houses in Samoa. A large number have been constructed in recent years. Hotels and guest houses are listed under Apia, Upolu and Savaii. Please do not list them here.
With the explosion in accommodation it is now less necessary for those wanting to visit the remoter parts of Samoa, particularly Savaii, to stay in villages, which was fairly common in the past. However, this is still possible. If you want to stay in, or even just visit, a village it is important to remember not to offend local culture. See Respect, below.
Samoa is a reasonably safe destination. Crime rates are low and people very helpful and friendly. Normal precautions should, however, be taken.
Samoa is a malaria free zone. However, there are occasional outbreaks of Dengue Fever and so precautions should be taken such as using mosquito nets and insect repellent. Note that the mosquito that transmits dengue normally bites during the day.
Drink bottled water. It's cheap and readily available.
There are no known poisonous animals or insects on land, although centipedes can give you a very painful bite. In the water beware of purple cone shells, sea urchins, fire coral, etc. If not using fins, wearing footwear while snorkelling is highly recommended.
There are two hospitals in Apia and one on Savaii at Tuasivi, a couple of miles north of the ferry wharf at Salelologa.
Samoa is very religious, with most of the population following one of the Christian denominations. This means that Sunday is generally respected as a holy day and most shops and businesses are closed. You should not walk through villages on Sundays.
Many villages have a prayer curfew in place at sundown. This normally lasts around half an hour. You should be careful to avoid walking through villages at this time to avoid causing offence.
Samoan culture is governed by strict protocols and etiquette. Although allowances are made for foreigners, it is wise to avoid revealing clothing and to comply with village rules which are enforced by the village matai (chiefs), although Apia is quite relaxed in these traditions.
Women going topless is taboo, and they should only wear swimwear at the beach. Shorts should be knee length. Shirts should be worn when not at the beach. A lavalava (sarong) is nearly always acceptable attire.
Other simple things, such as removing shoes before entering a house (or, for that matter, budget accommodation), should be observed.
The main island of Upolu is known as the "modern" island, where most northern coast villages are quite relaxed with the old strict traditions, whilst Savai'i is the more traditional island, but has become more relaxed. But nude bathing is definitely taboo.
Samoa has an adequate telephone system with international calling. Some villages have public phones available and require a pre-paid phone card.
Samoa.ws, ipasifika.net and Lesamoa are the Internet Service Providers. There are several public Internet access points in Apia, where fast, reliable access can be had for around 12 tala (4 US dollars) per hour. There are a couple of internet cafes on Savaii. If planning to stay in remote parts of Upolu or Savaii and you cannot survive without your daily internet fix then check in advance with the hotel to make sure it has wifi. Some don't.
The CSL cafe across the road from McDonalds in Apai has fast internet connection for around 5 tala per 30 min. You can also buy credit there (~70 tala for 10 h) to use your laptop at wifi lavaspots at various locations around town, eg CSL, McDonalds, Aggie Greys, Cappucino Vineyard, La Manumea, etc. The lavaspot connection and download speed is very good.